One brand. A family of products.

The visual system pairs botanical letterforms with a green-and-neutral palette, then extends that direction across Endure, Renew and Abide packaging. Consistent hierarchy helps the products belong together while retaining their own names.

A botanical brand system extended into a coordinated supplement packaging family.

Hands-on creative work informs how I plan and coordinate projects. It means understanding the constraints of each format, protecting consistency across deliverables, and preparing work for the next stage.

This selection shows the identity and its applications. The visuals are portfolio presentations and mockups.