Connecting identity to everyday touchpoints.

The MW monogram, gold palette and restrained typography create continuity across business cards, branded merchandise and wellness marketing materials.

A wellness identity brought together through a monogram, stationery and customer-facing materials.

Hands-on creative work informs how I plan and coordinate projects. It means understanding the constraints of each format, protecting consistency across deliverables, and preparing work for the next stage.

This selection shows the identity and its applications. The visuals are portfolio presentations and mockups.