A brand built for many formats.

The GP identity uses a compact monogram and a blue-and-navy system that adapts to small printed materials, apparel and larger advertising applications.

A promotional print identity extended across business cards, apparel and advertising.

Hands-on creative work informs how I plan and coordinate projects. It means understanding the constraints of each format, protecting consistency across deliverables, and preparing work for the next stage.

This selection shows the identity and its applications. The visuals are portfolio presentations and mockups.