From a mark to a sense of place.

An interlocking GCR monogram and an earthy palette connect the identity to physical applications, including engraved wood and outdoor signage.

A ranch identity that translates from an interlocking monogram into engraved and outdoor applications.

Hands-on creative work informs how I plan and coordinate projects. It means understanding the constraints of each format, protecting consistency across deliverables, and preparing work for the next stage.

This selection shows the identity and its applications. The visuals are portfolio presentations and mockups.