A consistent identity across every application.

An angular, forward-moving mark and a focused orange-and-black palette provide a shared visual language for apparel, signage and marketing materials.

A fitness identity applied across apparel, business cards and outdoor advertising.

Hands-on creative work informs how I plan and coordinate projects. It means understanding the constraints of each format, protecting consistency across deliverables, and preparing work for the next stage.

This selection shows the identity and its applications. The visuals are portfolio presentations and mockups.